Social media is a valuable tool to effectively cost-effective medium to promote your marketing content. Sharing links is how marketers get the word out about a product, service, or brand. Share buttons are a simple and effective medium for increasing website views and engagement on Facebook, Twitter, and LinkedIn.

Although many social networks provide their own individual sharing and follow buttons, it is often difficult to know which social media button to use for what purpose. The best tool for setting your social share button on fire and getting a higher social share count comes down to producing high-quality and in-depth content.

SEO keywords are the words, terms, and phrases in your web content that make people find your site using search engines. Search engine optimization is often about making improvements to parts of your website content to attract more traffic. Your website and web pages should be built to benefit your users, and any subsequent optimization opportunities should be geared towards making improving the user experience better for your customers.

Keyword ranking is the position that your website is listed in the Google search results page for a particular phrase or keyword. Search engines usually show about ten results per page, and higher keyword rankings mean being closer to the top of the page. The direct connection between high rankings and increased traffic is summed up as follows. Good rankings mean more traffic from organic search channels. The higher up a page ranks in the results for a search query, the higher the chance is that the searcher will click on this result.