Create social sharing links to include in emails and on web pages.
Social sharing links are small, clickable social media icons lurking on the pages of ebooks, blog posts, and other webpages. When a viewer clicks on one, she is sent straight to a social media site with an update pre-populated with your content.
Adding social sharing buttons to your email messages may increase click-through rates by more than 150%. The prime reason is that networks of connected recipients with shared interests create ways that produce returns for any email campaign that serves their needs.
Getting social referrals is all about sharing content regardless of its format. Videos, pictures, presentations, articles, PDFs, ebooks and blogs are all forms of content suitable for sharing. It’s important to remember that users often want to express their interest in, or love for, specific pieces of content rather than general web pages.