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JSON-LD, or JavaScript Object Notation for Linked Data, is a WC3 standard website technique of implementing structured markup using the JSON notation.
It employs a ranking system of name-value pairings, is easy to use, and is less prone to human mistakes.
It was created to communicate information using linked or structured data vocabularies, such as schema.org. It is the most practical way to add semantics to raw JSON data if many documents are stored in a file or database. Furthermore, if you do not have access to your website's pages, you can upload structured data to the top of your HTML page, making context more legible by humans if it is not heavily mixed with HTML layout code.
JSON-LD on web pages is understood by major search engines like Google, Yandex, and Bing and many smaller search engines like Addictomatic, BoardReader, and TwitterSearch.
Include relevant, concise, high-quality material, together with links and reviews regarding a particular query product, to make your context stand out on a search engine results page.
Search engines will "notice" well-presented structured data embedded in the web page and return it in rich search results, potentially increasing the page's click-through rate.
JSON-LD allows a message to use short names as object keys, but still have those keys represent full URIs, which can represent the qualified names,
Follow these steps to add JSON-LD to your page:
JSON-LD structured data snippet that might appear within the Local Business code page
<script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "LocalBusiness", "@id": "", "name": "", "image": "", "address": { "@type": "PostalAddress", "streetAddress": "", "addressLocality": "", "addressRegion": "", "addressCountry": "United States" }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [], "opens": "", "closes": "" } ], "sameAs": [] } </script>
Social media and search engines companies are keen to index structured data markups in web-based content. Thus, it makes good sense for companies to revamp their websites with structured content on all their websites and make it easier for websites that search and social media websites to index their pages. By adding structured content that search engines can quickly index will provide numerous benefits immediately that include:
The benefits of using JSON-LD for writing structured data in comparison to other formats, such as microdata, are the following:
A program is never less than 90% complete, and never more than 95% complete.
Terry Baker
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