Pantone Tools

How To Choose The Right Colors for Your Branding & Website Design

Learn how to apply the Pantone color model to your branding and website design!

Pantone is an international company that creates color standards for designers and manufacturers. They make a standard system for naming colors based on their hue, value, and saturation. This guide will teach you how to use this system in your designs.

Understand Pantone Color Models

Pantone has developed three different models for describing colors. Each one represents a particular aspect of color. These models are called the CMYK (Cyan, Magenta, Yellow, Black) Model, the RGB (Red, Green, Blue) Model, and the HSL (Hue, Saturation, Lightness) Model.

Find Out Which Pantone Model Is Best For You.

The CMYK Model is used by printers and designers who must reproduce exact shades of color. This model uses four primary colors – cyan, magenta, yellow, and black, and it also includes two secondary colors – green and red.

The RGB Model is used by web developers and graphic artists who use computers to manipulate images. This model uses three primary colors – red, blue, and green, and it also includes a fourth color – white.

The HSL Model is used by photographers and videographers who work with light. This model uses three colors – hue, saturation, and lightness. Hue refers to the color itself; saturation refers to the intensity of the color; and lightness refers to the brightness of the color.

Apply Pantone Colors In Photoshop

Pantone is an international company that provides color standards for printing, packaging, and other industries. They offer a free online app called “Pantone Color Match” that allows users to match any Pantone color to any other Pantone color. You can even download the app onto your phone to take it anywhere.

Create A Custom Palette Using Pantone Colors

If you’re looking to choose colors for your brand, website, or logo, you should use the Pantone color model. This system uses a standardized set of colors based on the human eye’s light perception. It’s easy to learn and use and will help you ensure that your colors work together well.

Add Pantone Colors To Your Site

You can find out what Pantone colors are available by visiting the Pantone Color Institute website. Once you’ve found the right colors for your project, you can add them to your site using various tools. Several online tools let you upload images and select colors from a palette.