Geolocation is the association of an IP address to a geographical location. This is helpful in situations when there is need to identify the approxiate location of your web site visitors. For example, on your ecommerce web site you can prepopuluar certain form files like country or city for your prospective customers. You can also detect and preselect the language based on thir IP address. Some other benefits of knowing the geolocation includes reduction of credit card fraud, blocking illegal hackers and spammers.
The advantage of a location-based service is that you can target your customers directly based on their whereabouts. It a more effective way of driving business to your location because the customers are near by your business.
The IP address or Internet Protocol address is a numerical label that is used in networks to identify and locate network devices, from computers to smartphones, to printers and other devices. The IP address can be a useful piece of information, especially when you want to set up your home router or when you want to connect to other devices on a network.
To connect your computer to the Internet, you'll need an IP address. If your computer is directly connected to the gateway (or switch) provided by your ISP, your computer gets a public IP address from your ISP.
Internet Protocol version 4 (IPv4) is the fourth version in the development of the Internet Protocol (IP) and the first version of the protocol to be widely deployed.
Internet Protocol version 6 is the most current network protocol, bringing several improvements over IPv4. IPv6 is short for "Internet Protocol Version 6". IPv6 is the Internet's next-generation protocol, designed to replace the current Internet Protocol, IP Version 4.